COMPANY PROFILE
COMPANY PROFILE
ARTISAN BREAD CRAFTED FOR TODAY
ABOUT AWANGI
Awangi Food Industries International Sdn Bhd embarked on its journey in 2024 with a simple yet profound goal: to bake the finest bread using the best ingredients and traditional techniques.
Our commitment to quality and innovation has not only solidified our reputation but also enabled us to expand our product range and reach a growing number of customers.
As we continue to build on our strong foundation, Awangi Food Industries International remains dedicated to upholding the highest standards of excellence. Our focus is on delivering exceptional products while contributing positively to the communities we serve.
With our rich heritage and forward-thinking approach, we are poised to become Malaysia’s leading supplier of plain bread, known for both quality and reliability.
AWANGI HISTORY
As Boss Wang grew up, he learned the craft and values from his father, and when he took the helm of the business, he knew he wanted to honor that legacy while looking to the future. Today, we proudly embrace our identity as Roti Wang. The name reflects our deep roots in the art of baking—“Roti” embodies the essence of our products, while “Wang,” meaning prosperity in Malay, symbolizes our desire to bring abundance and joy to our customers. Our slogan, “Bake with Tradition, Loved by Generations,” perfectly encapsulates our commitment to quality.
Operating from our factory in Puchong, we have modernized our facilities to meet the demands of a growing market. While we have integrated state-of-the-art equipment for efficiency, we remain steadfast in our artisanal approach, ensuring that every loaf and our signature kosong buns are crafted with the same dedication and care that have defined us. We source only the finest ingredients, maintaining the high standards our customers have come to expect.
Our vision for Roti Wang is clear: to be recognized as a leading name in the Malaysian bakery industry, known for our dedication to tradition, quality, and innovation. We are excited to expand our distribution network, bringing our beloved kosong buns—renowned for their perfect texture and authentic taste—to more people across the country while exploring new markets.
Roti Wang is more than just a bakery; it represents a legacy of excellence and a promise to our customers. We are committed to carrying this legacy forward, baking with tradition and bringing the taste of prosperity to every home.
Vision
At Awangi Food Industries International, our vision is to become Malaysia’s leading supplier of plain bread and a household name nationwide.
Mission
We aim to sell our products across the country while focusing on innovation to meet diverse consumer needs.
We create opportunities for individuals to sell our bread, empowering communities and fostering pride.
Our commitment to employee development ensures a vibrant workplace that encourages growth and learning.
Additionally, we actively engage in charitable initiatives to make a positive impact on society.
Awangi’s Principles
Authenticity
Maintaining genuine and honest practices in our baking processes and business dealings
Wholesome Quality
Ensuring that every product is made with the finest ingredients and the highest standards
Accountability
Taking responsibility for our actions and ensuring transparency in our operations
Nutrition
Focusing on providing nutritious and healthy bread options for our customers
Goodwill
Fostering positive relationships with our customers, employees, and the community
Innovation
Continuously improving and introducing new products and processes to meet evolving consumer needs
AWANGI Value Proposition
At Awangi Food Industries, we are dedicated to quality and community. We use only the finest ingredients and honor traditional craftsmanship to create authentic bread that delights our customers. Our innovative products cater to diverse tastes, while we empower local communities by providing opportunities for individuals to sell our goods.
We foster a vibrant workplace that encourages employee development and actively engage in charitable initiatives to make a positive societal impact. Committed to sustainability, we employ environmentally friendly practices in our production processes. Above all, our customer-centric approach ensures that your satisfaction remains our top priority, as we continuously adapt to meet your needs.
Awangi’s Core Values
Resilience
Adaptly navigate challenges and adapt to industry changes, driving continuous improvement
Originality
Leverage creativity and innovation to deliver distinctive, high-quality bread.
Transparency
Commit to open, honest communication with all stakeholders to foster trust.
Integrity
Uphold the highest ethical standards in all our business practices.
Well-being
Focus on enhancing the well-being of our employees, customers, and communities.
Advancement
Invest in cutting-edge technology and methods to lead in the bread manufacturing sector.
Nurturing
Cultivate talent and potential, fostering a culture of growth and excellence.
Generosity
Engage in meaningful community initiatives and support social responsibility.
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